Audience Profile

The target audience for this genre is females who are in their late teens, such as 16-18.

These audience members would also prefer to watch Orange Unsigned Acts than the X-factor, indicating that they try to be different and less mainstream in their music tastes. The questionnaire also revealed that these viewers use iPods to listen to their music which they download songs from iTunes and illegal download sites mostly. This way of getting music is very popular with this age range. The target audience also prefer Indie Pop from the other sub-genres of Indie music. The audience prefer to see a band in an Indie Pop music video; however a solo artist had a very similar amount of results. The audience relate to the artist/band through eye-contact with the camera by using point-of-view shots. The questionnaire showed that audience members prefer to see a story that relates to the lyrics of the song in the music video.

 The target audience expect the colours on an Indie Pop CD cover to be dark, simple colours such as black, green and red. The audience also expect the album name to be simple or unusual, which links to the quirky style of Indie Pop. On an Indie Pop CD back cover, the viewer also expects the font style and colour of the text to be the same as on the front cover.

The questionnaire also told us that the audience expect the image used on the magazine advert for the album to be the same that is used on the actual CD, making it easy to recognise the band/artist. The audience also expect the font and colour used on the magazine advert to be the same as on the CD cover, creating a theme throughout the whole album. The target audience also like to see star ratings, popular/well-known songs and the band’s/artist’s website to be featured on the album magazine advertisement.