Comparable Products CD Album Advert: Arcade Fire - 'Neon Bible'

Mise en Scene:

The image used represents a bible with neon coloured outlines, this links clearly to the album name ‘Neon Bible’. This image also gives an unusual feel to the album and the colour used allows the image to stand out easily. The lines around the image are white, which links with the text colour used, allowing the viewer’s eyes to be drawn to the neon colours.

The only bright colour used in the advert is the neon pages of the ‘bible’, making this element stand out from the overall advert. The black background gives a serious tone to the band and album.

Font and Colour:

The information given is in a block style font which is simple and easy to clearly read. The band’s name is written in a handwritten block style which allows the name to stand out on the advert.

The text is white which allows the information given to stand out clearly on the advert in a simple way.

Target Audience:

There is no specific target audience given on the advert, however, from the black background the advert has a serious tone to it which gives the impression that the album may be targeted at adults. The dark colours used also imply that the album may be targeted at a male audience.

Tagline/Title:

The advert has no tagline. The album name ‘Neon Bible’ is an unusual name and gives a quirky and different feel to the band and album.

Representation:

The representation here could be young adults, as the black background and unusual album name.

Enigma:

The black background helps to create an enigma, as the album and band seem serious and the overall advert stands out easily in a magazine.

Attract Intended Audience:

The list of popular songs and the offers of limited editions of the album help to attract viewers. The black eye catching background also helps to attract audiences.